Roger Federer is a living legend of tennis, but his legacy is overreaching the world of tennis. His name and personal qualities are in demand also in the corporate world. One of his prominent collaborations is with the On shoe company.
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On and Roger Federer
On, is the Swiss sneakers company established in 2010 with sales over $200 000 000. Its products are very popular among runners thanks to the Cloud rubber soles.
Roger Federer made an undisclosed investment into the company that was announced in November 2019. It was also revealed that he will participate in designing his own sneakers line. And now we see the results of his work.
Roger Federer is going the same road as all basketball stars starting with Michael Jordan. Establishing own sneakers line and earning royalties from its success. Roger Federer is probably the first tennis player who is not just renting his name but also actively working on sneakers.
You can shop the full Roger Federer collection here.
THE ROGER Collection
At the moment, the Roger Collection consists of three models: THE ROGER Centre Court, THE ROGER Clubhouse, and THE ROGER Advantage. All models are extremely light, using Vegan leather and mesh sock liner plus standard lacing. The Roger collection is available in men’s and women’s versions.
THE ROGER Centre Court
THE ROGER Centre Court is the flagship of Federer’s collection.
The neat design referencing to old tennis days when white dresses and shoes were a must. The modern technologies (Speedboard and Cloudtec) embedded in these shoes are a must today. Overall, you get all-day comfort and stylish retro design at its best.
THE ROGER Clubhouse
The Clubhouse line is the boldest one. Shoes are available in many different colors but I still see the retro aspect in them. They again use all the smart technologies for all-day comfort. The thing runners appreciate most in the On running shoes transformed into casual shoes too.
THE ROGER Advantage
The Advantage line is supplementary to the models above for me. It goes back to a minimalistic white design and provides everyday comfort.